Top SEO Strategy of Your Online Store:
Why is SEO strategy important in electronic e-commerce?
Because it helps us sell more. Not surprisingly, more than half of online store owners affirm that the main source of visits for their online business is SEO or organic positioning. More visits translate to more sales. But to please users and Google alike, we must follow an SEO strategy consistent with our web project. Here are some general tips for the SEO strategy of your online store.
1. Define your target:
First of all, ask yourself who you are going to sell your products to, that is, what is your target audience. This first step is crucial for the development of the SEO strategy, since the structure of the web and the content strategy are linked to the buyer profile of your online store.
2. List of keywords or keywords:
Define the right keywords for your business. To do this, you can use the Google AdWords Keyword Planner. It is advisable that you use long-tail keywords as they are better suited to the type of search that users normally perform.
3. Product descriptions:
Do your best to create descriptions for your eCommerce products that are unique and contain as much information about the item as possible. Here it is important that you use the keywords that you selected in the previous point.
4. Alt tag and Title attributes in images:
These help search engines know which product an image refers to exactly. The Title attribute defines the title of the image and the Alt attribute is an alternative text to the image that appears when the browser is not able to load the image.
5. Categories and subcategories:
Organizing our online store based on categories and subcategories is important both for usability and for SEO strategy. Follow the same method as in the rest of the pages of the site to fill the meta tags of the categories and subcategories of products.
6. Related products:
When we show related products on each product page, we have more possibilities for the customer to increase their shopping cart and, in addition, we improve the internal link structure or internal Link building.
7. Content strategy:
Create a blog within your online store and design a content strategy to discuss both your products and other topics of interest to your target audience that are related to the sector.
Before selecting your strategy it would be better to categories your Business first. Because a successful strategy will stand on the chosen category of the business. The ultimate goal is to reach your targeted audience first as soon as possible.