What is SEO?
SEO means the process of improving visibility
for relevant searches. SEO care your page visibility in search engine. Most popular search engine sites such as Google, Bing and Yandex use bots to crawling pages on websites or blogs. It collects information of the pages in the site and put them in an index and when users are searching with any keyword in the search engine bots will determine the sequences of the pages and appear in the search result. SEO divided into a major two part:-
On Page SEO
Off Page SEO
What is On Page SEO?
By optimizing Meta title, Description, Heading tags, Inbound links, Outbound links you could
increase the chances of higher rank in search engines. Basically on page seo is those activities where you involved directly and controlling the options to related with the search engine.
What is Off Page SEO?
Off Page concern with optimize signal from outsider website, specially from social links, backlinks, link relevancy etc. Outside links means you need to create value from other high Domain Authority. For example if someone like outside your family refer you on a place that time your value must be impact on there. That’s the way high Domain Authority create your value.
But today we will focus on ‘On-Page SEO’. I will try to share you important On Page SEO techniques and you can implement those techniques when you post something into your Website or Blogs.
The Most Important and Advance On-Page Ranking Techniques
There are some feature of a Website or Blog that consider to Rank . These features are creating impact on pages crawling and visitors views.
Keyword is the most important part of the on page SEO. Because keyword is synonym of the visitors mind, I mean whatever the text visitor will write in the search box that is the ‘KEYWORD’. So choosing a proper keyword is necessary for your article ranking.
Once upon a time important Keyword repeating multiple times on a web page, it gains lot of traffic, But now Search Engine penalize for repeating keywords. That’s why my opinion is to concentrate on the content and put proper keyword in the content or article. Then people will find your article and staying more time to read this.
Structure of the Page
Page structures are detected by search engine. The Title of a page, Meta Tag Description, Header tags needs to SEO friendly. Because search engine find the keyword through this structure of the pages. Be sure to include keywords and others relevant information that indicate to search engines what the page is about. Most of the CMS platform automatically create those HTML code.
Here you have to mentioned your page title. Keep in your mind the ‘Keyword’ which you are using for this page you have to mention in the title. The title will reflect about your page details.
In others word we can say that appears below the Url on a search engines result pages. When user search something in search engine, then result pages find the most appropriate result in a list. If the tag description is not relevant with tile people may not interest to your article. So it is important to write proper or relevant text in meta tag. Use unique description for each posts.
Content should be organized into a different different section and subsections. Based on the content you can assign tags like Major header tag (H1), Header Tag (H2), Sub header tag (H3), Minor header tag (H4), H5, H6 etc.
Image Alt Text
It means the alternative text of an Image. If image doesn’t load properly then text will display instead of an image. So search engine can easily understand what it is an image of . An appropriate image alternative text also can help you to rank in Search Engine.
Content is king, so try to create engaging content for your website or blog. If you are unable to create content that peoples are finding in the web, then nobody staying in your website. Try to understand that the people want to read. Question them and answering their question for engaging.
To learn about ‘How to create Proper Content for Audience as an Expert‘, please visit our next post.
Internal links also important factor for an on page SEO. Internal link means link with related pages on your website or blog. It is a easy way to crawl your site and keep your visitor more time.
It is another way to crawling your website or blog by search engine. Good number of Domain Authority also increase your value in online. So try to keep proper linked with outside high domain authority sites.
Content (all the images, audio and video in the website or blog) should be updated and relevant with time and keyword. Try to keep update your pages at least once in a month or quarterly if not possible regularly.
Page performance indicating mainly page loading time. This is also very important as much content is important with others factor also. If your website or blog page doesn’t load or rendering properly in mobile or others device, users will irritated and they leave your site immediate. Search Engine can detected this and next time you site will not show in the SERPs. To take care your website loading time you may concern about:-
- Try to use low file size for the Images and Videos
- Use responsive web theme
Use Table Content
If you are writing detail article and the article is as so long as more than 3000 plus words. Then my suggestion is maintain a Table Content. By using a table of content, you are helping to the visitor to navigate your long article better.
Schema (Structured Data)
When you adding Schema in your Website or Blogs, you are helping Search Engine understand about your page content. You can generate schema for your Website or Blogs. Non WordPress user can generate schema from here. And add it manually on pages of your website or Blogs.
2020 Checklist for On Page SEO
Keyword Tips & Tricks
- Keyword must place in the Title
- Try to use long tail keyword with high search volumn
- Keyword must place in the first paragraph
- Place your Keyword in the Permalink
- Should use Keyword in Image Alt Tag and article title use in Image Title
2020 Ranking Factors
- Make content user SEO friendly
- Content should be based on Title
- Meta Title should be within 70 character
- Meta Description must not above 152 character
- Add schema
- Add Images, Videos and Map (optional)
- Image & Video file size should be optimized
- Page Load speed optimized by compress and resize the uploaded files (Images & Videos)
- Create Inbound (internal) link with related post
- Add external links with your related post
- Add Social Media sharing button
- Try to give feedback on visitor comments
above factor you may control by yourself except the Off page SEO. But
when you are starting your career in blogging then you have to maintain
the above points.
What are you using to optimizing your website or blog posts? You can share with me in the comments below!
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